How to Create the Best Product Pages for your Ecommerce Website

Abed Fleifel

This article will detail every single step you need to take to add your products to your ecommerce website.

How to Create the Best Product Pages for your Ecommerce Website

You just finalized your product listings, finished contacting all your suppliers, and have your warehouse ready to start selling online, but how are you adding these products to your ecommerce website? 

No worries, we’ve got you covered. This article will detail every single step you need to take to add your products to your ecommerce website and create advanced product pages that sell.

Adding your products perfectly on your ecommerce website

Adding all of your products on your ecommerce website is not an easy task, if you aren’t detail oriented and using a scalable method the process could take you a long time which will distract you from other important business tasks you need to complete to get your online business running. Luckily, we at Ecomz use have devised the perfect way to do so. 

You need to add your products to an excel sheet that you import on your online store, we found this method to be time efficient and automated, and the most important fields on your excel sheet are:

Categorizing your products is key, they could be modified from 1 to 3 levels being department, category, subcategory.  

This field is designated to group products under one umbrella such as seasonal, occasional, best sellers or sale, etc... This helps you group products and easily apply coupons, discounts, and upsell/cross sell techniques.

Tags are essential for SEO and it is important to write keyword rich product tags when describing your products.

Some people only care about the Brand name, make sure to include it.

This is your product’s name, make sure to use strong keywords to improve SEO and get your product displayed on search engines.

Brief description
The brief description is where you deliver your marketing message, adding the keywords you used in the previous sections for optimal SEO.

Here you expand on the brief description and include more information about the product like its story, material, style, occasion, size chart, washing instructions, etc....

While writing the description, don’t forget to keep your target audience in mind, focus on the main benefits of the product, and describe how the product will solve your customer’s problems. 

Add the price chosen on your primary currency.

The “Stock Keeping Unit” is the reference code and serves as the unique identifier of the product. 

The available quantity of the products in your stock.

Allow purchasing when out of stock
This is important to clarify for your customers if they can pre-order your products when they aren’t in stock.

Variant option
This is where you add your sizes, colors, and other variants you have for your products.

Shipping weight
Contains the whole weight of the package including the product.

Optimizing your product pages

Product images help you create a killer product page that engages your customers and drives them to buy more: 

Products Images 

“A picture is worth a thousand words”

Your product images should be professional, interesting, and self explanatory. You need to shoot, edit, and choose the ideal image for each product for it to be unique and attractive for your customers.

Lifestyle images also portray a more realistic view of your products. They are a chance for you to showcase your products in real life situations, giving customers a sense of their size and use in everyday life. 

You can add lifestyle images to your homepage to give it life or use them in collection pages that showcase complementary, seasonal, or similar products. 

The optimal specs and dimensions for your product images are: 

  1. Dimensions:
  • Portrait 1000x1315 px
  • Square 1000x1000 px
  • Landscape 1000x660 px
  1. Resolution: 150 dpi or 72 dpi
  1. Size:  Images should be below 4 MB to maintain fast website loading speed
  1. Consistency: 
  • White background
  • Same direction
  • Same level/position
  • Same light

Optimizing your product page SEO

SEO is the reason your site ranks high in search engines, leading more people to familiarize themselves with your brand and products, which generates more sales and exposure.  

The Ecomz platform is SEO friendly and designed for you to implement the needed meta keywords and meta descriptions of your ecommerce website seamlessly. 

Product pages on Ecomz are created to contain the following:

  • Unique SEO section at the bottom of the page
  • Product title which reads as the meta title
  • Brief description which is read as the meta description
  • Tags which are read as the meta keywords
  • Alt tag that shows the image name when it is broken
  • SEO-friendly URL structure
  • Automated sitemap.xml
  • Automated robot.txt

Tracking your customers’ behavior towards your SEO efforts is key, Ecomz has integrated with the following tools that will help you understand your audience and enhance your SEO strategy immensely: 

Product pages are a continuous project, your pages will routinely need updates and enhancements to keep you on the right track. If you master the above information, you will have the ability to update your product pages with a degree of automation and scalability that enhances all your website operations.

Do you have any more questions about starting and maintaining an online business? Book a call with our experts, we’d love to help!

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