Facebook has over 2.1 billion active users per month, and if you are thinking of using it to boost your sales volume, you are on the right track! However, it is not as easy and straightforward as many people would like to believe, and that is why you are here.
You might have heard of Facebook ads, and encountered hundreds if not thousands of businesses using pages to sell their products and services. If you have not already joined the bandwagon, strap up for the best ride of your entrepreneurial life as we show you how to advertise and sell using Facebook, and keep up appearances with your customers while you are at it.
Facebook advertising has a better advantage compared to other forms of digital advertising since you can define the target group by gender, age, and interest. However, remember that people are on Facebook to interact and not necessarily to get products and services shoved in their faces. In fact, Facebook founder, Mark Zuckerberg is keen on implementing a change to the way users view timeline news-feeds by making ads take a backseat. This ought not to worry you since, in this guide, we provide hacks that will help your ads are seen by your target demography.
Create a Facebook Business Page
This is a must have if you are trying to sell your products on Facebook. The ads platform on Facebook allows businesses to market their products and services directly to their customers irrespective of their location, with the option of re-marketing them on their affiliate sites such as Instagram. To advertise on Facebook, you need a business page, and the hack to getting more views for your business posts is to share them on your page. Customers and friends will see a link to your business page where they can see the number of likes, and the content you share.
This is where you should add links to your blog and e-commerce site. Ensure that you have a robust content management software to ensure that there is valuable and fresh content on your digital outlets. This way, you will engage current and prospective clients to view as much information about your products and services as possible.
Invest in Paid Ads
With over 2 billion active monthly users, your business posts will hardly have the reach you would want. Facebook has a feature on their pages called ‘Boost Post,’ it can help you gain mileage, and more people see your posts than if you had not boosted the post. If you are new to using Facebook paid ads, start with small amounts such as $5 a day. However, if you need to get the best return on investment, you need to commit more money to boosting your pages.
With the Facebook Ads, you can be as broad or specific as you want when finding your perfect target audience. You can also retarget the browsers who never purchased anything. Here are a few key points to note when using Facebook Ads
- Try audience targeting
- Rotate your ads regularly
- Test everything from fonts to image style, ad format, hashtags, word count, as well as the tone of the ad
- Use Facebook Pixel on your e-commerce site to help you in tracking your conversions, and in retargeting the people who viewed your product
- Include a CTA (Call to Action)
- Use high-quality videos and images
Types of Facebook Ads
Facebook has experimented with various ads and these four types of ads that have worked best for Facebook and the entrepreneurs on the social media platform
- Marketplace Ads – these are best suited for small and medium enterprises
- Page Posts Ads – also known as native advertising, they appear seamlessly integrated with the regular posts on your target audience newsfeed
- Sponsored Stories – these show up on the newsfeed timelines of your customer’s friends
- Promoted Posts – with the over 2 billion people sharing content every month, it is highly likely that your posts will not have the desired impact. You can boost the reach of your post by boosting your posts, and the minimum amount you can pay for a boost is $5
Sell Using Facebook Store
This requires that you have a Facebook Page already set up and you can add a tab to the Page indicating your Facebook Store under the ‘Shop’ tab. This allows your customers to click through to your Facebook Store where they can buy products and subscribe to services. To set up the Facebook Store, you need to know how to create an App, how to upload the product images and pricing information onto the Facebook Page, and connecting the two to a shopping cart for payment processing.
This may sound too technical for entrepreneurs without the expertise of creating apps or the resources to hire a developer. Lucky for you, there are apps and software you can use to create your Facebook Store such as Shopify, BigCommerce, and Wix just to name a few. Once you link your e-commerce site with your Facebook Store, any updates made on the site will automatically be updated in the Facebook Store, and Page. Apart from using paid Facebook ads to get people to buy from your Facebook Store, you need to build a community around your brand as part of your marketing plan.
Build a Community around Your Brand
To build the community around your brand, start engaging your target customers and Facebook makes it very easy to identify interests, age, and the gender. If you have creative ads, then the community will share it, and make it go viral, you will have customers from all over the world. After you have built up the number of likes on your Facebook Page, you can remarket the products to your audience, as well as get them to subscribe to your email newsletter, and this way you will grow a substantial list of clients truly interested in your brand.
Growing a community around the brand is possible by boosting your posts and increasing your activity on Facebook. You can increase your customer engagement by liking and replying to the comments on your page. Facebook Groups related to your business could also be an excellent way to advertise your products and eventually increase your conversions to make sales.
In conclusion, if your ads are not getting through to your target audience, you will be frustrated with selling on Facebook. At this point, you have the all you need to start minting money with Facebook. Be sure to follow this post for an updates on how to advertise and sell using Facebook.